vibrant interior in tune with person who lived there and his or her needs.

Therefore, throughout the Seventies CEDIT continued this interdisciplinary

approach, staying ahead of its competitors in terms of stylistic technique, developing

original concepts of modularity for ceramic coverings: during these years, a variety of

decorative options were explored, made unique by inputs from Mario Bellini, Giancarlo

Iliprandi, Franco Grignani, Bruno Munari, Achille and Pier Giacomo Castiglioni, the

DAM Group and, with the “Serie Pittori” in 1973, from artists Emilio Scanavino, Edival

Ramosa, Mimmo Rotella, Mario De Luigi, Ross Littell, Guy Harloff, Marcello Pirro, Gino

Marotta and Ken Scott.

In keeping with this tradition, for the company’s relaunch by Florim new

designs have been commissioned from new talents, in collections where a focus on

experimental use of languages is, if possible, even more evident. CEDIT once again

puts its craftsman-like expertise on the line, in large ceramic slabs, for the realisation

of a product that will innovate the very idea of architectural space, the sense of place

and time: the “feel” of life.

Outstanding figures on the contemporary Italian design and arts scene,

designers, architects and artists, use the great potential of the large ceramic slab

format to interpret an idea of a free surface and reinvented matter. Over time, the

now existing collections will be joined by additional reflections on ceramic design,

inspired by an invitation to view interior decoration as an inexhaustible possibility, an

opportunity for analyzing and dialoguing with human space.

POLICROMA

CEDIT: le ceramiche d’Italia che hanno fatto storia | CEDIT: Italian ceramic tiles that have shaped history

24 | 25

Sottsass Associati, Alphard Bianco, Alphard Nero, 1993