Marcello Pirro, Noè 925, Noè 927, Flutti, 1973

expressed within the context of the architectural project itself, giving substance and

intensity to interiors and establishing new potentials in the relationship between

floors, pavings and wall coverings.

The commitment to expanding the production range led to the exploration of

a series of options, culminating, in 1954, in the design, production and marketing

of custom-designed ceramic pieces, such as the iconic “SZ1” series styled by the

architects Marco Zanuso and Alberto Scarzella, featuring original curved geometric

forms allowing the single elements to be combined in a large number of different

ways; modularity of tile sets and decorative motifs became part of the brand’s

vocabulary, and henceforward it was to be one of its most distinctive original traits.

In 1955 CEDIL took over Ceramiche Dester S.p.A. to create CEDIS Ceramiche di

Sicilia s.n.c., with its headquarters in the Tommaso Natale district of Palermo, where a

new plant was built to Marco Zanuso’s design.

At the end of the Fifties the new group - CEDIL/CEDIS - had more than 300

employees, providing a production capacity of 2,200 m

2

/day of floor and wall tiles;

these two companies were then united to form CEDIT S.p.A., visually identified by the

new logo designed by Albe Steiner.

In the Sixties, as well as taking over more companies (Ceramiche Trinacria of

Messina and Italceramica of Bareggio), CEDIT officially confirmed the strategy, already

included in its corporate policy, of launching a series of partnerships with the top

designers of the time. The brand’s intention was to establish a creative dialogue

between production and design, and between the product’s technical-formal and

aesthetic qualities, by cultivating a constant focus on the evolution of its language,

in terms of both technology and visual experimentation, with the overall aim of

reactivating, in a modern key, the dialogue between designer, maker and user integral

to the craft production process.

CEDIT can be credited with exercising a sensitivity and farsightedness that

were consolidated over time, thanks in part to inspired ideas completely new to the

ceramics industry, first and foremost, the creation of the “Piastrella d’Oro” award in

association with the ADI – Associazione per il Disegno Industriale [Industrial Design

Association], which brought together and selected the best Italian ceramics industry

design in production from 1956 to 1966. This award gave young designers the

chance to gain direct experience of the world of business, and allowed criteria of

experimentation and creativity to become part of the logic of production.

In 1968 the company introduced an absolute novelty into the ceramics industry

EURIDICE

CEDIT: le ceramiche d’Italia che hanno fatto storia | CEDIT: Italian ceramic tiles that have shaped history

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