ARALDICA

Autore: biografia sintetica e opere | Author: brief biography and main works

Federico Pepe

Federico Pepe (Omegna, 1976) is a multi-faceted artist who views communication

as a cultural platform created by the mingling of disciplines.

With an education that enables him to move freely between different fields, over

the years he has built up a very personal body of work intended to break down the

conceptual separations between art, advertising and design, assuming a fluid identity

which appears to escape definition, as he could equally well be described as an artist,

publisher, cultural figure, designer, or simply creator tout court.

In 2006 he opened the publishing product and associated exhibition space

Le Dictateur, now viewed as one of the most interesting cultural projects on the

contemporary Italian artistic scene.

Selected by MoMa to take part in the Millennium Magazine exhibition and by Tate

Modern for No Soul for Sale, the Le Dictateur project, expressing an approach worked

out in a multiplicity of forms, has been revealed to the public in different ways – and

on a variety of occasions – including the performances staged at the Family Business

exhibition space in New York and at the Palais de Tokyo in Paris.

In 2016, Maurizio Cattelan curated a special edition of the Le Dictateur publishing

project – FAQ / Le Dictateur n. 5 – created to celebrate its tenth anniversary.

After ten years as Executive Creative Director of the DLV BBDO and PROXIMITY

BBDO agencies, working for top international brands such as Prada, Ray-Ban,

Mercedes-Benz, Martini, Rolling Stone, Yamaha and Pearson Group, not to mention

Editions Milano, CC-Tapis, Seletti and Frette,Federico Pepe became founder and CEO

of Le Dictateur Studio.

In 2015 he was a finalist in the prestigious Curate award organised by

Fondazione Prada and the Qatar Museums Authority.

I Got Nervous Waiting

For You

Ritorni di immagine

Galleria Cardi

2005

Another Fucking Day

La nuova generazione

artistica in Italia

Assan One - Milano

2004

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